Craft Beer Market - Europe
Market Statistics:
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 6.57% (2024-2032)
The latest report by IMARC Group, titled “Europe Craft Beer Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032”, offers a comprehensive analysis of the market. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry. The Europe craft beer market size reached US$ 37.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 67.0 Billion by 2032, exhibiting a growth rate (CAGR) of 6.57% during 2024-2032.
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Europe Craft Beer Market Trends:
Rapid Market Expansion
- The Europe craft beer market is expanding rapidly due to consumer preferences for more distinctive and locally brewed beers.
Shift in Consumer Preferences
- Customers are shifting away from mass-produced beer towards craft brews that offer unique flavors, exceptional quality, and a sense of authenticity.
- A growing appreciation for artisanal products and a cultural emphasis on local production and sustainability supports this trend.
Economic Factors
- Increasing disposable incomes and a preference for premium beverages are driving the market's expansion.
Rise of Microbreweries and Brewpubs
- The rising number of microbreweries and brewpubs across Europe contributes to the robust demand for craft beer.
- The growing popularity of beer festivals and events also boosts demand.
Innovation and Product Diversification
- Brewers are experimenting with a wide range of ingredients and brewing techniques to create unique and innovative beer flavors.
- There is a significant focus on producing organic and gluten-free craft beers to meet health-conscious consumer demands.
Digital Marketing and E-commerce
- The utilization of digital marketing and e-commerce platforms helps craft breweries reach a broader audience and enhance their market presence.
Collaborations and Technology Integration
- Collaborations between breweries and the integration of new technologies in the brewing process are anticipated to drive market growth in the coming years.
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Europe Craft Beer Industry Segmentation:
The report has segmented the market into the following categories:
Product Type Insights:
- Ales
- Lagers
- Others
Age Group Insights:
- 21-35 Years Old
- 40-54 Years Old
- 55 Years and Above
Distribution Channel Insights:
- On-Trade
- Off-Trade
Country Insights:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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